A制药公司市场营销策略的研究.pdfVIP

选择建议。包括市场细分、目标市场的评价和选择以及具体的市场营销策略建议。 最后，是本文的结论和总结部分。 关键词：医药行业，营销策略，胰岛素 on ofPharmaceuticalA StudyMarketingStrategy Company ABSTRACT Pharmaceuticalisthe relatedtothe livelihood industryextremlyimportantindustry people’s inChina．Underthe ofnational structure the12埘 background industry adjustmentfollowing thewonderful for to fi】加 pharmaceutical 5-ye躺plan，itprovides opportunity industryget total valueof exceeded development．In2009，theoutput industry 1,000billion, phatmac饥tical andther@v@nucis tobeincreasedwith the 20％in 5 expected comingyears． Duetothe of in rapiddevelopmentphaxmaccuticalindustryChina,the ofmarketandthe and and highprofitreturn,pharmaceuticalc0衄pa面懿懈bloomingdeveloped includedboththeinternationalandthelocalone．．So morc rapidly,which compames far,，there’re than100thousand whosebusinessincluded and pharmceutical companies drugmanufacturing total the valueof distribution,involvingproduction 1,000 isallenorHlousnew with andmarketdemand． industry industryspecialbackground Amentionedinthis is the Company study leadingpharmaceuticalcompanyglob；aUy onthe ofRDand hasthe dependin