英美报刊选读chapter 2 News Headlines.pptVIP

Chapter 2 News Headlines Functions/ Characteristics Main Contents Functions Categorization of Headlines Characteristics of headlines Functions of Headlines Summarizing the story Arousing the reader’s interest Beautifying the newspaper page Indicating how much importance each news item has Categorization of Headlines one-column headlinestreamer/banner通栏大标题 one-deck headline four-deck headline 一层题/二层题/…/四层题 crossline单行题 , flush-left headline靠左齐头形, drop-line or indented head阶梯下坠形 , inverted pyramid form倒金字塔形 , centered headline, jump head转页标题 one-column headlinestreamer/banner invert