5.4—已修—张文-浅谈现代博物馆的媒体属性及传播策略4000字.doc

浅谈现代博物馆的媒体属性及传播策略 On media properties and the Museum of Modern Communication Strategies 摘要：伴随着我国综合国力的不断提升，我国与世界的联系日益紧密。信息化时代要求在社会的发展过程中所产生的文明现象和文明成果实现互动共享，这也标志着大数据时代的到来。随着信息技术的飞速发展，各类为社会文明进步服务的机构、团体及个人将信息通过新的媒体技术进行传播、交流，在这种背景下，以博物馆为例的社会公共文化设施呈现出媒体传播的属性，博物馆的信息化传播方式因此也逐渐受到文化传播工作者的关注。基于这样的时代背景，全国范围内的博物馆数量开始在短时间内迅速增加。如何使博物馆展现出媒体属性和做好传播活动成为了当下博物馆信息化传播迫切需要解决的问题。在信息全球化大格局下，产生了各具特色的媒体传播手段，博物馆不但要凭借自身独有的特性将人类的文明进行传承，同时还需要现实社会中各类媒体（包括纸质媒体和电子媒体）对博物馆的展览进行多角度深层次地宣传报道。 Abstract: with the continuous increase of Chinas comprehensive national strength, the increasingly close contact with the world. Information era calls for social phenomenon produced in the process of the development of civilization and civilization achievements to realize interactive sharing, it also marks the arrival of the era of big data. With the rapid development of information technology, all kinds of service for social civilization progress of institutions, organizations and individuals through new media technology, the information communication, in this context, in the museum, for example the social public cultural facilities presents media properties, the museums information dissemination way so also gradually got the attention of culture communicators. Based on the time background, the number of museum nationwide began to increase rapidly in a short time. How to make the museum display media attributes and well information dissemination activities become the current museum spread is an urgent need to solve the problem. Under the big pattern of information globalization, the means of media, distinctive museum not only to its own unique characteristics will be carried on the inheritance of human civilization, at the same time also need in the realistic society all kinds of media, including print and electronic media) for the museums exhibition multi-angle publicity deeply. 关键词：博物馆 媒体属性 媒体传播 策略 Keywords: museum media property of the media communication strategy 前言 追溯博物馆的发展历程，由专业文献记载可知博物馆的最初产生时期——十八世纪。博物馆是记载和呈