《王一扬与他的本土时装品牌“素然”_ZUCZUG》.pdfVIP

hanyuxuexishalong 王一扬与他的本土时装品牌王一扬与他的本土时装品牌“素然素然” 王一扬与他的本土时装品牌王一扬与他的本土时装品牌 素然素然 ZUCZUG 2012-11-12 When studying fashion design in the Zuczug/Company 素然品牌创始人王一 early 1990s in Shanghai, Wang Yiyang 扬（左）和黄志锋。 eyed the poofy stand-up collars and 王一扬于上世纪 90 年代初在上海学习 other flashy couture designed by 时装设计。同学们受西方影响，设计出 fellow students inspired by the West - 蓬蓬的立领以及其他如高级订制服装般 and decided to steer clear of it. 炫目的设计。他看在眼里，心里想着要 另走他途。 The then 20-year-old designer from 这位来自东北吉林省的时年 20 岁的设 China s northeastern Jilin province 计师想要设计的是拥有中国印记的服 instead wanted to make clothing 装。于是，他和黄志锋一起创建了素然 inspired by China. The decision (Zuczug)这个时装品牌，到如今已经走 resulted in Zuczug, an 11-year-old 过 11 个年头了。中国很多时尚评论人 womens fashion label that he created 士认为，早在 Gap 和 HM(Hennes with Huang Zhifeng . Many of China s Mauritz)进入中国之前，素然便已开创 fashion critics believe Zuczug has 出了一种可持续发展的经营模式，并用 created a sustainable business 各类藏族印花帽衫、中国生肖图案围巾 predating the Chinese emergence of 和毛衣，来表达一个时代以及与西方不 Gap Inc. and Hennes Mauritz, 同的文化。 offering Tibetan-print parkas and Chinese zodiac scarves and sweaters that express a time and culture different from the West. Industry insiders and experts tip their 2012 中国创新人物奖 hat to Mr. Wang for making design accessible to consumers long before the current flood of Chinese fashion designers emerged to make a name for themselves. Everyone wants to create a brand now, but think back 10 years ago, and Wang Yiyang was the only one attempting to do this, said Yeh Shaway, editorial director of 1