中大管院-MB核心课程介绍.docVIP

MBA核心课程介绍 MBA Core Courses Description 一、数据模型与决策 (Science of Decision-making) 本课程包括统计学和运筹学两部分的教学内容。统计学是一门方法论的学科，研究如何搜集、整理与分析统计资料以及进行统计推断的理论与方法。运筹学是依照给定目标和条件从众多方案中选择最优方案的科学决策方法。 本课程设置的目的是为进行经营管理问题的研究和实践提供统计学和运筹学的方法；为其他有关专业课程提供数据分析方面的基础；提高学生处理数字信息的能力；以统计学和运筹学的独特思维方式对学生进行思维训练，开拓思路。 This course is comprised of Statistics and Operational Research. Statistics is a methodological discipline that focuses on ways to collect, compile and analyze data from which statistical deductions are often made. Operational Research is the scientific way of optimal decision making given certain objectives and conditions. The purpose of this course is to provide practical solutions in Statistics and Operational Research in business management while setting up a solid foundation for the students in their further statistical analysis. This course also hopes to help them with data processing and provide them with an opportunity of unique and logical mental training as Statistics and Operational Research teaching is originally intended. 课程推荐读物： 教科书： Anderson, Sweeney and Williams, Statistics For Business And Economics， WEST （影印版）。 Anderson, Sweeney and Williams，《数据模型与决策》（11th edition），机械工业出版社，2003。 二、管理经济学 (Managerial Economics) 管理经济学讲授企业的性质，是有关企业的目标与行为的理论。管理经济学是在经济学、决策科学以及统计学的基础之上综合发展起来的。管理经济学吸收了许多经济分析的概念，诸如成本、需求、利润、竞争、定价、进入策略和市场保护策略等。同时它（管理经济学）也吸收了大量决策科学的内容。它把许多经济学家的理论分析和管理者所面对的日常决策联系起来，为经营决策提供有力的工具和方法。但是管理经济学与微观经济学有很大区别。微观经济学主要是描述性的，管理经济学则主要是规范性研究（它尝试建立一系列规范和方法以实现特定的目标）。管理经济学是学习企业管理的核心。管理经济学原则对于企业和非企业组织注意资源的有效配置、减少浪费有着重要作用。 Managerial economics is supposed to teach you how to deal with the nature of the firm, it is a theory indicating how firms behave and what their goals are. Managerial economics arises by integrating principles and concepts from economics, decision sciences and statistics. It draws on economic analysis for such concepts as cost, demand, profit, competition, pricing, entry strategy, and market protection strategy. It also draws heavily o