电子商务在旅游业中的应用资料.doc

电子商务在旅游业中的应用 摘 要：电子商务是买卖双方在不谋面的情况下，利用微电脑技术和网络通讯技术进行各种商贸活动的一种新型商业运营模式。此模式可实现消费者的网上购物、商户之间的网上交易、在线电子支付以及各种商务活动、交易活动、金融活动及相关的综合服务活动。互联网技术的发展，旅游业内部激烈竞争以及旅行者生活方式的转变促进了电子商务在旅游业中的应用，进而催生了旅游电子商务的产生和发展。本文首先总结了旅游电子商务常见的几种模式；其次，站在旅游电子商务的三个常见主体角度，探讨其发展现状；再次，依据现状总结了我国当前旅游电子商务面临的各种瓶颈，并分析其原因，尝试提出解决这些问题的新途径和新方法；最后，全文展望了旅游电子商务的发展前景，认为旅游电子商务将极大提升旅游产业的规模和效益，实现旅游业的健康、可持续发展！ 关键词：电子商务；旅游业；主体；现状；前景 E-Commerce Application in tourism Abstract: E-commerce is a new business model for various business activities which are done by buyers and sellers using of microcomputer technology and network communication technology in the case of not meeting. This mode could finish online shopping for consumers, online transactions, online electronic payments, a variety of business activities, trading activities, financial activities and related integrated service activities. E-commerce applications in tourism is promoted by development of internet technology, increased competition in tourism and lifestyle changing of consumers, which gives birth to the emergence and development of tourism e-commerce. Firstly, the article summarized the tourism e-commerce common models; Secondly, tourism e-commerce status in China was discussed which was ongoing combined three base subject of tourism e-commerce; Next, all kinds of bottlenecks were summarized according to the tourism e-commerce status in China, the reasons to the bottlenecks were also analyzed and some new approaches to solve the problem were raised. At last, the prospect of tourism e-commerce was imaged and considered it will be a huge boost to the tourism scale, the tourism industry efficiency and tourism healthy and sustainable development. Keywords: e-commerce; tourism; subject; status; outlook 引言 电子商务通常是指是在全球广泛的商业贸易活动中，在因特网开放的网络环境下，基于浏览器应用，买卖双方不谋面地进行各种商贸活动，实现消费者、商户、企业经营主体的网上购物、网上交易、在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型商业运营模式。简而言之，电子商务是一种利用微电脑技术和网络通讯技术进行的商务活动。从定义中可以看出，电子商务产生的三大要素是微电脑技术、网络技术及商业贸易。 世界电子商务的起源于20世纪初期，是基于EDI技术的开发，引起许多国家的注意1994年全球电子商务销售额仅为1