“阴阳五行”哲学观念在现代包装设计中的巧用.pdfVIP

刘文良 “阴阳五行”哲学观念在现代包装设计中的巧用 1 视觉传达设计 “阴阳五行”哲学观念在现代包装设计中的巧用 刘文良 （湖南工业大学，株洲 412007） 摘要：以传统文化的合理渗透能有效提升艺术设计的品位为启示，分析了中国传统艺术对于现代包装设计通过“民 族化”途径提升产品附加值具有的重要意义。论述了中国民间美术受阴阳五行哲学观念的影响，巧妙地创立了疏与 密、虚与实、动与静等一系列和谐的表现技巧，并依据材料的属性及“五色”相生相克的原理，创作出具有强烈象征意 味和装饰美感的艺术形象，这对包装设计有着重要的借鉴价值。在此基础上进一步分析指出，现代包装设计可以充 分运用不同的空间及平面组织形式，设计出虚实相生、变化无穷的视觉效果；可以巧借阴阳五行，通过独特的造型呈 现出深沉的历史厚重感，传达出纯朴而浓郁的人文内蕴和人情韵味。 关键词：包装设计；阴阳；五行；哲学意味 中图分类号：TB482 文献标识码：A 文章编号：1001-3563（2013）18-0001-04 Application of the Yin-Yang and Five Elements Philosophical Meaning in Modern Packaging Design LIU Wen-liang （Hunan University of Technology ，Zhuzhou 412007 ，China） Abstract ：Inspired by the rational penetration of traditional culture which can promote the taste of art design, it analyzed Chinese folk art with important meaning for modern packaging design by the way of “nationalization”to increase additional value. Affected by the philosophy idea of Yin-Yang Five Elements philosophy concept, Chinese folk art skillfully created a series of harmonious presentation skills, such as sparse and dense, visionary and real, active and still, etc, and according to the property of material and the principle of promotion and restriction among the “five colors”, developed artistic images which had a strong symbolic, decorative beauty of the artistic image. Enlightened by this, modern packaging design made full use of different space and planar forms of organization, design the visual effects of void-solid and infinite variety; the pretext of Yin-Yang Five Elements, showed a heavy sense of massiness history in the unique shape, conveyed the simplicity as well as rich cultural connotation and human charm. Key words ：packaging design ；Yin-Yang ；Five Elements ；philosophical meaning 包装设计，是民族文化的重要表现形式；民族文 中国设计艺术中极具价值的“中国元素”，是中国包装 化，是包装设计的重要元素。包装设计的价值，表面 设计借以彰显民族性、提升附加值的重