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An individual must carefully choose the channel of communication based on the message they want to send or the media richness. A “rich” channel will be able to handle multiple cues at the same time, facilitate rapid feedback, and be very personal. Different generations will see communication channels differently in this regard. Managers must take this into account when communicating. (c) 2008 Prentice-Hall, All rights reserved. * There are a number of barriers to effective communication that can distort the message being sent. Let’s look at a few of those. Filtering is a common barrier where the sender sorts the information shared so that it will be seen as more favorable by the receiver. Selective perception is something utilized by both the sender and the receiver. People selectively interpret what they see based on their own experiences and attitudes and that will distort the message sent and the message received. As we have seen in this chapter there are many methods of communication and they are all being used. Each receiver is in a state of information overload where the information they are receiving exceeds their capacity to process it all. This leads to barriers of receiving the complete message. Also, how the receiver feels at the time the message is received will influence their interpretation of the message. (c) 2008 Prentice-Hall, All rights reserved. * Some additional barriers to effective communication include language, anxiety, and gender differences. When communicating, words will mean different things to different people and can influence the message significantly. Often this causes confusion when the sender thinks they sent a certain message, but the receiver thought they meant differently. Many people are nervous about oral or written modes of communication and will not be able to clearly communicate because of their anxiety. Gender can also create a barrier because men will emphasize different things than women. For example
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