中山大学吴柏林教授 研究生课程“营销管理”绝密资料_websurveyor.pptVIP

Exploring Marketing ResearchWilliam G. Zikmund Using WebSurveyor WebSurveyor Desktop software for Internet surveys Easy-to-use survey wizard Design questionnaires Helpful question library Conduct surveys with WebSurveyor hosting service Analyze survey results WebSurveyor A textbook supplement Tutorial - learn at your own pace Database cases Exercises and problems * *