现代主题公园的竞争焦点及创新对策分析.pdfVIP

第 19 卷 　第 1 期 人 　文 　地 　理 Vol19 ,No 1 　 　 2004 年 2 月 　　　　　　　　　　　　　HUMAN GEOGRAPHY 　　　　　　　　　　　　　　 Feb 2004 　 文章编号 : 1003 —2398 (2004) 0 1 —007 1 —05 现代主题公园的竞争焦点及创新对策分析 1 2 马 　勇 , 王春雷 ( 1 湖北大学旅游发展研究院 , 武汉 　430062 ; 2 上海师范大学城市与旅游学院 , 上海 　200234) RESEARCH ON THE COMPETITION FOCUSES AND INNOVATION COUNTER MEASURES OF MOD ERN THEME PARKS 1 2 MA Yong , WAN G Chunlei ( 1. Tou ris m Develop ment R esearch I ns tit ute , H ubei University , W uhan 430062 , China ; ) 2. Urban an d Tou ris m S chool , S hang hai N orm al University , S hang hai 200234 , China Abstract : Draw back from t he day on which t he Splendid China in Shenzhen opened to tourist s in 1989 , Chinese t heme p ark indust ry has experienced a history of 14 year s. Recall t he very period , t here are many successful cases , such as t he t hree t heme p arks in Shenzhen and t he t hree ones in Wuxi , but much more p arks failed in t he end because of t he unclear po sition or t he absence of operational fea t ures. Whats more regretful is t hat many new t heme p arks were built in some cities , t hough t he sci entific analysis has not been made . Generally speaking , Chinese t heme p ark indust ry is stepping into a new compe