How Communication Professionals Improve Performance.pptVIP

Presentation Date Consultants Name Presentation Date Presentation Title Consultants Name How Communication Professionals Improve Performance Towers Perrin/IABC “Future Trends” Study Overview Purpose of the Study Methodology The Future of Communications What Works What Communication Professionals Need to Do Differently What Individuals Can Do to Improve Their Effectiveness Purpose of the Study To take the pulse of communication professionals around the world To determine current and future trends in the communication industry To identify opportunities for communication professionals to offer new services and be better business partners in their organizations To identify areas for improvement in the industry Methodology Towers Perrin and IABC conducted the “Future Trends” study in 2002 using: A quantitative online survey that surfaced operational and strategic issues among over 1,000 communication professionals Thirty-minute interviews with 30 global communication leaders that provided qualitative perspectives on organizational and communication challenges and priorities Who participated in the study Experienced communication professionals with An average of sixteen years’ experience Positions as head of the communication, PR or marketing group in their organization Professionals from Sixteen different industries Countries around the globe Half of the respondents were from corporations Respondents’ communication groupsincluded both internal and external functions Over 25% of communication groups report to the CEO What works in today’s communication Communication professionals are gaining credibility in their organizations Communication priorities usually align with the organizational ones Communication functions help managers and leadership communicate more effectively. For example: 62% train managers and first-level supervisors to communicate better 50% organize events where leadership interacts with employees Technology improves productivity and saves