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CARA SOUTHERN CALIFORNIA SPRING 2005 SEMINAR DAYFriday, April 29, 2005“Lifestyles of the Zip and Famous” Presented by Nancy Ellis Taylor Assoc. Dir., Communications Research Services University of Southern California netaylor@   Overview: We’ll take a look at wealthy zip and real estate resources and how to use them identify major gift prospects in your database. Wealthy Zip Codes You: Quick Tips 1. It’s an art, not a science. 2. The further you go, the less you know. 3. Think bulk. 4. Think quick. 5. Go residential. Commercial properties are another presentation. Wealthy Zip Codes You: Basic Uses 1. Database screening 2. Quick comps 3. Qualifying individual major gift prospects Wealthy Zip Codes: Resources THE First Stop on the Zip Code Tour of Wealth: Forbes The Most Expensive Zip Codes /lifestyle/bestlife/2003/07/11/cx_bs_0711home.html Wealthy Zip Codes: Resources: Comps 1. Ave. Home Price: MelissaData Zip, City, Phone Lookup /lookups/zipcityphone.asp 2. What’s My Home Worth: Yahoo! Real Estate / 3. Never Heard of It: Google / 4. Dataquick: S. Calif. Home Sale Activity /ZIPLAT.shtm 5. Dataquick: Orange Co. Home Sale Activity /ZIPOCR2004.shtm Wealthy Zip Codes: Resources: Income 1. 2000 Census Data: The Rite Site / 2. Mortgage Calculator: Homes on /latimes/index_search.jhtml?custom=1 Wealthy Zip Codes: Resources: Zip Lists 1. L.A. Communities by Zip /topics/Communications/cm02a90001-90899.htm 2. O.C. Communities by Zip /Communications/cm02_zips.htm 3. Top 25 California Zip CodesRanked by the number of million-dollar homes sold in 2004/CHMDH0205.shtm Wealthy Zip Codes: Resources: Other 1. Wealthy Zip Codes from USC /dept/source/zipcode/index.htm 2. Wealthy Zip Codes: You Decide /dept/source/zipcode/SuggestedZips.htm 3. American Demographics: Exploring America’s Richest Zip Codes / Wealthy Zip Codes: Resources: Just for Fun 1. Donor Zip Look Up: FEC Info /fecinfo/ 2. B: Fun Stuff (celeb homes) /brm/news/real