西交大的战略管理-1详解.PPTVIP

Main Issues to be Covered: Strategic management--concept environment analysis--external and internal strategies at different levels strategy formulation strategy implementation strategy evaluation cases Chapter 1 Strategic Management and introductory remarks Chapter Outline Five Tasks of Strategic Management Developing a Strategic Vision and Mission Setting Objectives Crafting a Strategy Implementing the Strategy Evaluating Performance and Initiating Corrective Adjustments Why Strategic Management Is a Process Who Performs the Tasks of Strategy? Benefits of “Managing Strategically” Terms to