评《旅游目地电子商务网络构建营销创新》.docVIP

评《旅游目的地电子商务网络的构建与营销创新》 原创作者 马勇 周娟 评论人员 李静 【摘 要】近年来，电子商务以其特有的跨越时空的便利、低廉的成本和广泛的传播性参与到旅游业中，’s construction and marketing innovation of tourist destinations. By carefully reading the original paper, the commentary evaluates the original paper systematically and intensively from four aspects, which are topic, structure, content and method. Finally, the author analyzes the status of travel E-commerce research in domestic and international and put forward several arguments. 【Key words】travel E-commerce case study marketing innovation suggestion 一、论文选题评价 标题是文章的眉目。阅读一篇文章，首先映入眼帘的就是文章的标题。大多数作者都