COMMUNICATION STRATEGY.pptVIP

Part 2 Communication Strategy 图2.1 管理沟通策略模型 Communicator strategy 沟通者策略 Audience strategy 听众策略 Message strategy 信息策略 Channel choice strategy 渠道选择策略 Culture strategy 文化策略 第一节 沟通者策略 一、沟通主体分析的基本问题 Self-cognition 自我认知 Who am I? — Promoting Credibility Self-position 自我定位 Where am I?— Make your position clear — Make your capability clear — Make your quality clear — Make your value