STEP OUT … OR GET STEPPED ON!.pptVIP

Step Out … Or Get Stepped On!Tom Peters/11.01.2004 Step Out … Or Get Stepped On! “[The decline of brands] doesn’t mean that making a better gizmo no longer matters—offering genuinely innovative products is, more than ever, the best way to capture market share. But savvy consumers are no longer wiling to pay a high premium for an otherwise identical product because it has a fancy nameplate.” —James Suroweicki/Wired/11.04 “A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant