关于小学生对家庭旅游决策的研究大学本科生毕业论文（设计）.doc

关于小学生对家庭旅游决策的影响研究 —以北京家庭为例 黎凡 摘 要 小学生旅游出行偏好影响着整个家庭的出游决策，当前小学生旅游市场已经成为旅游市场细分的一个重要组成部分。本文针对小学生旅游的具体偏好，及其偏好对决策产生的不同影响做出了详细研究。本文通过查阅大量的文献资料，了解到东、西方多方学者的多种学说。并且发现国内关于“孩子对家庭旅游决策影响”的研究较少，尤其是专门针对“小学生”这个群体的研究成果更为鲜见。 本文以北京小学生为研究对象，采用了问卷调查法搜集一手资料。调查涉及北京3所小学，发放问卷共计75份，回收得到有效问卷共计69份，问卷有效回收率为92%。论文使用了Excel软件和Spss软件对问卷数据进行分析，结果显示小学生的旅游偏好主要为：注重景点、旅游项目的参与性，向往教科书上提到的景点、同学好友去过的景点，喜欢购买新奇纪念品，但偏好对家庭出游决策的影响程度存在显著差异。论文就本研究成果提出了针对小学生家庭旅游市场的开发建议，最终对“小学生对家庭旅游决策影响”形成了较为系统的分析与论述。 关键词：小学生旅游 旅游偏好 家庭旅游决策 Abstract Pupils travel preferences affect the whole family of travel decision-making, currently, pupils tourism market has become an important tourism market segmentation part. In this thesis, the specific pupils travel preferences, as well as preference differential impact on the decisions made in detail. Through access to a lot of literature, understand that the Eastern and Western scholars of a variety of multi-party doctrine. We found that over the child impact on the family travel decision-making study less, especially specific pupils research in this population is more rare. This paper selected families having child in Beijing, using questionnaire survey to collect first-hand information. Beijing three primary schools involved in the investigation, a total of 75 questionnaires were returned by a total of 69 valid questionnaires, the questionnaire response rate was 92%. Paper using Excel software and Spss software to analyze the questionnaire data showed that primary school students travel preferences mainly: focus on attractions, tourist participation, desire the attractions which textbooks were mentioned, students friends visited attractions, like the buy novelty souvenirs, but the family travel preferences influence decision-making were significantly different. The results of this study for the proposed development of students recommended the family travel market, the end of the primary impact on the family travel decision-making, the formation of a more systematic analysis and