重庆联通2G销售模式优化.pptVIP

* * * * * * * * Unit of measure * Source: CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. 重庆分公司2G销售模式优化 汇报材料 2011年6月 在集团总部“2G精细化营销”的总体思路指导下，重庆分公司针对经营中重数量、轻质量，重发展、轻维系的问题，自2010年初，致力于通过产品、资费、渠道、维系服务等方面的调整和转型，切实落实集团总部对话务量经营，合理配备资源，立足产品捆绑，强化存量经营，严格赠款管控，提升佣金使用效能的要求，初步改善2G业务“大进大出”局面，实现了2G