交易型社区的网络演进：基于社会网络闭包机制的差异性研究.docVIP

交易型社区的演进闭包机制的差异性研究( 肖邦明，武汉大学经济与管理学院，博士研究生 通讯地址：武汉大学经济与管理学院，武汉，430072 电子邮箱：bangmingshaw@163.comhuangminxue@126.com 孙培翔，武汉大学经济与管理学院，研究生 通讯地址：武汉大学经济与管理学院，武汉，430072 电子邮箱：251841640@：社会化商务时代的到来，交易型社区的发展越来越社会化商务经济性与社会性的关键。）社交网络演进规律，交易型社区其成员角色（、）动机（）不同而与社区的关系构建模式具有很大差异。最大的交易型网站淘宝平台，的社区）研究对象分析交易型社区闭包机制一般社会网络闭包机制的差异性。结果表明（）互惠关系形成的交互关系依赖带来的关系无效率风险使得型社区成员回避的形成；）陌生人组成的交易型社区的模糊情境下，信息性社会影响起着主要作用，信息路径选择越多一方面加强了信息源的传染力但同时也降低了成员信息传播的必要性不利于其他其的；）交易型社区关系主要社区好友和参与社区活动的二模 关键词：社区闭包；；；影响 Ntiated Mechanism Study Based on Social Network Closure XIAO Bang-Ming HUANG Min-Xue SUN Pei-Xiang XIAO Bang-Ming, Economics and Management School of Wuhan University, Doctoral student Address: Economics and Management School of Wuhan University, Wuhan 430072, China E-Mail: bangmingshaw@163.com HUANG Min-Xue, Economics and Management School of Wuhan University, Professor Address: Economics and Management School of Wuhan University, Wuhan 430072, China E-Mail: huangminxue@126.com SUN Pei-Xiang, Economics and Management School of Wuhan University, postgraduate student Address: Economics and Management School of Wuhan University, Wuhan 430072, China E-Mail: 251841640@ Abstract: as the era of social commerce is coming, the development of transactional community has become the key solution to the contradiction between economic nature and social nature in social commerce. Traditional social network analysis explored the evolution of social network, while transactional community is very different from social community in relationship establishment mode because of the roles and motivations of their members. This research, based on the most active community in T, analyzed the differences of transactional community in network closure mechanism. The results showed: (1) Members in transactional community would choose to avoid reciprocity because of high cost of social interaction and the risk of inefficiency of relationship; (2) In a vague situation established by strangers where informational social influence contr