商务英语 casestudy.pptVIP

Pros: Be welcomed by general customers. (excellent in service and favorable in price) Cons: Be impossible to get the largest profit. Pros: Stablely run the business and have no risk . Cons: Be lack of Innovation and competition. Pros: The high-income customer (make great profit) The good-condition location (downtown) The enough capital Cons: A challenging task . Extended conference rooms Redesign room style and add room kinds Reposition target market Complete facilities Staff training * City Plaza Hotel A small, no restaurant, People looking for cheap,“no frills” Accommodation. No conference room A large breakfast room 360 rooms Mount charlotte Health care studio ,and small swimming pool, Middle-income Package tour visitors , tourists Market nicher 190 rooms 1 conference room Belvedere Tour, Sauna, organiser, shop, Businessmen,tourists Group bookings and organisers, Market follower 250 rooms 3 conference rooms City Plaza night-club, swimming pool, hairdresser, rooms facilities High-income , conventions and special events,etc market leader 5 large conference rooms 300 rooms Majestic Facilities Targrt market Description Hotel Facts and figures Options Budget market Market follower Niche market Pros: Innovation, and the nice respective . Cons: The limited target market, (just for middle-income older tourists, family groups, or young vistors.) Up-market Solutions 100 300 600 capacity Price Num. Size C$ 180 2 Small C$ 380 3 Medium C$ 480 1 Large Conference rooms : Room style Japanese style European style Chinese classic style Room kinds C$ 460 Japanese style Specific room C$ 460 European style C$ 660 President Suite Suite C$ 460 Chinese classic style C$ 360 General Suite C$ 160 Double room C$ 90 Single room Standard room Price Kind high income , tourists, businessmen, conventions and special events . Target market: *