商务英语Chapter 4.pptVIP

Chapter Four The Basic Qualities ofBusiness Negotiators Learning Focus学习要点 1 .Understand the importance of negotiation. 理解谈判的重要性。 2. Comprehend deeply about the qualities of a good negotiator. 深人了解优秀谈判人员需要具备的素质。 3. Know how to develop the qualities in business negotiation. 了解如何培养自己的谈判素质。 4. Know how to be a qualified negotiator. 知道怎样做一名合格的谈判者。 5. Read the text extension freely. 熟读拓展课文。 Three The Main Contents ofBusiness Negotiation Text: The Basic Qualities of Business Negotiators Today prospects and customers are forcing us to compete as a commodity with severe pricing pressures and negotiating.“ Your price is too high“ is a common cry! We need to develop know-ledge and skills to effectively negotiate the sale. Negotiation is one of the most difficult tasks that a person faces. It requires a number of qualities which are not usually found in business. Negotiation requires good business judgment and an understanding of human nature. Negotiation is an inherent part of being in business. Negotiating is an acquired skill，but it is a very important part of your role as an entrepreneur. Find out what you need to know and learn in order to be able to negotiate successfully for any business deals. Three The Main Contents ofBusiness Negotiation As a business owner, negotiations with other businessmen are inevitable. You may find yourself wanting to establish a corporate partnership with another business. Whatever the reason is，if youre starting a business，you need to learn the skills of a good negotiator together with learning the basics of running a business. Fortunately for you，they are easily identified and can be learned quickly with time and practice. 1 .Being a good listener 2. Being realistic 3. Adaptability(具备适应能力) 4. Resourcefulness(足智多谋) 5. Endurance(忍耐力 6. Respect Three The Main Contents ofBusiness Negotiation 7. Concentration 8. Sense of Humor(幽默感 9. Patienc