新编实用英语综合教程3 Unit 2 Company Profiles.ppt

Contents 1) It is implied in Para 1 that __________. a. Sally’s Imports has a good company image b. all the four companies enjoy a good name c. people are familiar with all the four companies d. a distinguishable company image is important 2) Which of following statements is NOT true about what image is? a. It is a combination of thoughts, feelings, beliefs, etc. b. It is what the company thinks or what its sales staff says. c. It is both a simple and complex concept. d. It is the company’s identity in the marketplace. 3) It is suggested in Para 5 that __________. a. exclusive image is totally impossible to create b. positive image contributes very little to your company c. negative image doesn’t necessarily bring loss to your company d. active image can help a company survive in a heated competition 4) Which of the following is NOT mentioned as a way to create a company image? a. The website. b. The company logo. c. The product quality. d. The well trained employees. 5) What does the author think of company image? a. It is fixed once it is created. b. It is interactively created. c. It changes frequently. d. It costs a lot of money. Read and Simulate 6 Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. Even if you do not advertise, distribute flyers, pass out brochures or issue press releases, it might surprise you that the following items will quietly, yet actively, create a company image. Even if you saw him pick up the money, you can’t be sure he stole it. 即使这工作要花掉我六个星期的时间，我仍决心要把它完成。 一个人即使大学毕业了，也应该继续学习。 Even if it will take me six weeks, I am determined to finish the job. Even if one graduates from college, he/she should still continue to learn. Back PASSAGE II Information Related to the Reading Passage Mary Kay Ash (Mary Kathlyn Wagner) (1918–2001):