京东商城用户体验分析报告.docVIP

分类号：TP393.092 U D C：D10621-412-(2011) 3430-0 密 级：公 开 编 号：2007211005 成都信息工程学院 学位论文 京东商城用户体验分析报告 京东商城用户体验分析报告 摘 要 随着电子商务的发展，B2C网站用户体验的重要性日益增加。本文以京东商城为例，对比淘宝商城，分别从网站界面——页面打开速度、网站的导航设计、网站内容的布局和分布，以及网站的用户交互性体验——购物流程、用户注册、站内搜索和站内搜索，网站的线下服务——物流体验和售后服务这三大部分对京东商城的用户体验，并通过与淘宝商城间的对比进行分析，从而找出京东商城在这三个方面所存在的问题和不足，并针对这些问题找出相应的解决方法及对策，以达到优化和增强网站整体的用户体验的目的。通过以上分析，可以得出京东商城在站内搜索方面其搜索结果不够准确，导致用户较难在其中找到自己所需的信息，另外在用户注册过程中的人性化不足，使得用户在注册过程中所需耗费的时间较长，从而影响用户的注册体验，而在线下的物流过程中，由于京东商城的物流模式，对这一过程中的用户体验也有较为不利的影响。 关键词：网站用户体验；电子商务；京东商城；淘宝商城 User Experience Analysis Report Of Jingdong E-store Abstract With the development of electronic commerce and the importance of user experience increasing, the paper, from the web page(web open speed, searching in the web, navigation design) and the interactive experience of consumers(Shopping process, user registration, Search) and offline service (Logistics experience and after-sales service) ,analyzes the user experience of Jingdong E-store compared with Taobao E-store. Then through this three aspect, the paper find the problems and give the solution, to optimize and enhance the overall site user experience purposes. Through in the paper analysis, we can draw Jingdong its search results is not accurate enough, resulting in which the user is more difficult to find the information they need. And lacking of Humanity in the user registration process make the user registration process longer time-consuming. Thus affecting the registration of the user experience, and offline logistics process, due to the logistics of Jingdong Mall, on the user experience of this process have a more negative impact.Strengthening the humanistic experience of these processes is an important way to strengthen consumers experience in this process. Key words: consumers experience of network; electronic commerce; Jingdong E-store; Taobao E-store 目 录 论文总页数：35页 1 引言 1 2 用户体验的概念 1 3 京东商城和淘宝商城的用户体验比较 2 3.1网站界面体验 2 3.1.1页面打开速度 2 3.1.3 网站导航设计 5