高等英语教育3.pptVIP

Point of Purchase (POP) POP is a terminal or vending machine in a store or shopping mall where a customer can view products with their prices and select items to buy. The term Point of Purchase usually refers to the industry concerned with customer behavior at the location of the purchase decision. POP is considered one of the most important aspects of advertising and merchandising. It is believed that the most critical time to influence buyer behavior is when they have money in hand. Coleco Coleco (1932 -1989) was a company founded in 1932 by Maurice Greenberg as Connecticut Leath