I演示技巧教程讲义.docVIP

 There are three steps to making an IBM presentation:??? Plan It offers advice on organizing your message, sharpening your focus on what you want to say, and arranging it in a manner that audiences can follow. Prepare It is a resource for constructing graphic support materials in Freelance Graphics (PowerPoint is also supported). You will find instructions on how to include elements such as text, charts and graphs in a style that will be consistent to all our audiences - an IBM look, in much the same way that our advertising and marketing materials have a distinct appearance. Present It offers tips on how to deliver what youve prepared effectively to an audience. Presentations are not about showing a series of slides; they are about you, communicating a message, with visual elements in a supporting role. Where to begin In her book Secrets of Power Presentations, Micki Holliday suggests answering the following questions as a first start to organizing your presentation: ? What does the audience need to know? ? What does the audience want to know? ? What are the possible benefits of a successful meeting for this audience? (Whats in it for me?) ? What questions might the audience have? Heres what you do first: Stop. Take some time. As Thomas Watson Sr. used to advise, famously: Think. You are about to mount an argument. What do you need? Dont succumb to the temptation of collecting every apparently relevant item into a jumble and then trying to reshuffle them into a coherent order. (Jim has a nice chart on this, and Lisa has some good market data, Ill get those.) Thats the flawed technique behind many of the more overblown, leaden presentations youve ever dozed through. Thats working backwards. Instead, start with nothing... and work forward. Ask yourself this: What is my point? Every presentation is an attempt to communicate something. It may be a complex topic, with lots of supporting data, but fundamentally there will always be somethin