招商银行服务定位实训报告详解.docVIP

招商银行提莫卡服务定位分析 策 划 书 重庆邮电体育学院 2011级社会体育专业 总策划：毕玉祥（2011213122）龚卫林（2011213101） 副策划：田宸一（2011213097）肖首波（2011213096） 2012年12 月6号 目 录 前言···············································2 目的···············································2 招商银行的已有服务类型···························2 四、信用卡市场环境分析································5 （一）招商银行以往行用卡的服务市场························5 （二）行用卡服务的趋势分析··································6 （三）消费者分析··············································7（四）招商银行SWOT分析····································9 五、招商银行提莫卡产品简介···························11 （一）产品背景