影响企业核心竞争力的品牌因素详解.docVIP

影响企业核心竞争力的品牌因素分析 摘要 品牌是培育企业核心竞争力的重要支撑,没有品牌,就难以形成持久的企业核心竞争力。ABSTRACT Brand is the important support cultivating core competitiveness for enterprises, without which, the core competitiveness can not go for. This paper attempts to systematically study and analyze the relation between brand and the core competitiveness of enterprises and than further study the cases of successful core competition based on the relation of brand and foreign funded enterprises competition .The peper studys the virtues and defects of brands and the factors determining the results and put forward some practical strateg