unit 5 Advertising (language points.pptVIP

2. Customers see so many ads every day that advertisers must work hard to get the message across. 1) so+ many/much/little/few + n. + that… so + adj./adv. +that… so + adj. + a/an+ n. (单数） +that… such+ (adj. )+ n(复数). + that … such + a/an+ (adj.) +n. +that… They are ____ little children that they can’t do ____ much work. (____ heavy work). 2) get across: 通过…; 使…被理解 我已尽力让我的观点清晰明了. I have tried to get my point across. get along with/get around/get away/get down/get up/ get over/ get through It is hard to __________without a car. I rang you several times but I couldn’t _________ Please ___________ every word she says. She is afraid to speak in public. She can’t _________ her shyness. 3. Thus, instead of sellling them the product, the ads sometimes seem to be selling them… thus: adv. 因此,于是 (表结果或结论)= therefore; as a result; for that reason He didn’t study hard, and thus failed the test. I didn’t watch yesterday’s news, and thus I knew nothing about the new policy. Governments and other organizations use ads to make people aware of government policies and social problems. 1. Not all ads are used to promote a product or to increase a company’s profits. profit: 利润;利益 advantage/benefit sell sth. at a profit 卖…赚了点钱 gain profit from one’s studies profitable adj. We must keep an eye out for “bait-and-switch” ads. fix/focus one’s eyes on… have an eye for sth. shut one’s eyes to catch sb.s eye see eye to eye with sb. eye for an eye keep an eye on sb 注视… 很能鉴赏,有判断力 拒绝注意 醒目;显眼;引人注意 与某人看法完全一致 报复,以眼还眼 照看一下… 1. It is not always easy to spot a bad ad, but there are a few things we can look out for. spot: v. pick out; recognize发现,预先认准 spot a mistake spot a friend in a crowd He was the first to spot the danger. 2. A similar trick is used in so-called “bait-and-switch” ads, that is the customers is shown one product ( the bait) and then given another. People should learn to analyses ads and to protect themselves. 1. If the ads provide accurate information, they also he