吸烟以及对全面无烟政策的支持-中国烟草控制资源中心.pptVIP

传播策略 年度报告，充分对外公布 新闻发布 同合作组织开展的活动 选择并宣传成功的案例（强调正面的结果） 一年执行报告 Ireland United Kingdom 英格兰 爱尔兰 英国苏格兰Scotland England Department of Health, U.K. Smokefree England – one year on Office of Tobacco Control, Ireland, Smoke-Free Workplaces in Ireland – A One Year Review Smoke-free Successes, ASH Scotland presents the Scottish experience 赞扬 Source:/ads/ 无烟政策效果评估的概念模型 来源: IARC Handbook. Measuring Effectiveness of Population Based Tobacco Control Interventions 结论 监测和评估是测量政策影响的重要手段 有很多节约成本的监测方式 监测和评估结果可以帮助改进政策并提供更多的持续支持 * We talked about a lot of terms such as monitoring, evaluation, and surveillance. These terms might be a bit confusing for some of you. Here are the definitions for them. Monitoring refers to the regular collection and analysis of data and information (e.g., attitudes, behaviours, status of programs and policies) to assist in timely decision-making, to ensure accountability and to provide the basis for evaluation and program planning. It is an ongoing function that involves the methodical collection of data to provide management and primary stakeholders of an ongoing project/program with early indications of progress and achievement of objectives. Monitoring generally involves collecting and analyzing data on implementation processes, strategies and results. It sometimes includes recommending corrective measures. * In contrast, evaluation refers to the systematic assessment of the operation and/or outcomes of a program or policy, compared to explicit or implicit standards, in order to contribute to the improvement of a program or policy. Finally, we come to monitoring the success of legislation. Monitoring is a subject on which we could spend an entire workshop. We will cover it very briefly in this presentation because implementation and enforcement efforts provide important monitoring indicators. The first question is, obviously, what you want to monitor and why. Why