MHSStrat要点.pptVIP

* * * MHS.Strat Dell: Back to the core mission Dell withdrew from retail * MHS.Strat Examples of clear, focused, private sector missions: Dell and Southwest Southwest Airlines Dell Computer “Meet customers’ short-haul travel needs at fares competitive with the cost of taking a bus.” “Be direct.” * MHS.Strat Southwest translated its mission into clear, measurable goals Superior customer service Achieve low cost position 30% lower Affordable travel 40% lower * MHS.Strat Southwest researched target customer segment needs and preferences * MHS.Strat Southwest focused on key metrics for the tar