营销学之分销策略(英文版)(6页)详解.docVIP

更多资料请访问精品资料网() 更多企业学院：/Shop/ 《中小企业管理全能版》 183套讲座+89700份资料 /Shop/40.shtml 《总经理、高层管理》 49套讲座+16388份资料 /Shop/38.shtml 《中层管理学院》 46套讲座+6020份资料? /Shop/39.shtml 《国学智慧、易经》 46套讲座 /Shop/41.shtml 《人力资源学院》 56套讲座+27123份资料 /Shop/44.shtml 《各阶段员工培训学院》 77套讲座+ 324份资料 /Shop/49.shtml 《员工管理企业学院》 67套讲座+ 8720份资料 /Shop/42.shtml 《工厂生产管理学院》 52套讲座+ 13920份资料 /Shop/43.shtml 《财务管理学院》 53套讲座+ 17945份资料? /Shop/45.shtml 《销售经理学院》 56套讲座+ 14350份资料 /Shop/46.shtml 《销售人员培训学院》 72套讲座+ 4879份资料 /Shop/47.shtml Introduction: As marketers well know, distribution is a major component of the marketing mix, a vital and necessary part of the so-called four Ps. According to Peter Drucker’s view, the distribution as one of the ‘final frontiers’ of management because it affect all aspects of the firm’s long-term and short-term activity and internal organization. (Alan West, 1989, P2) If the product is not accessible, it must be difficult to sell it and then all the efforts made to promote the productions will be in vain. Peter Drucker’s vision of the future of management sees fewer, more highly skilled, and less departmentalized individuals organizing and directing the high technology firms in the industrialized world. Distribution involves a whole range of external and internal factors. And we will discuss the following aspects: Changing distribution environment, components of distribution, key issues of distribution, and the various distribution channel designs. The Changing Distribution Environment: Any companies exist in an era of accelerating change especially the international firms. Large numbers of related environmental changes requires improving of distribution consistently. The pressures exerted by change on company distribution policy vary with the company but all companies will share the common effects of broader environmental conditions. New technology New technology is having a dramatic impact on distribution. It is astonishing because of continually being refined and applied in different situ