mister donut - ce.etweb.fju.edu.tw.pptVIP

496241305　呂美欣　June 496242311　藍詩渝　Caroline 497230602　李孟軒　Joyce Mister Donut History North America Founded in 1956 Changing their name to Dunkin Donuts. Japan and Asia Introduced into Japan in 1971. Changing it’s name Mister Donut Japan. Concept 「客の心を心とせよ」 Stands in customers angle SWOT Strength Having good locations Combined with fast food and unique style The fixed customers and high customer confidence Endorsed by famous stars SWOT Weakness Common fast food chains are more appealing Saturated market The short expiration date A few branch stores SWOT Opportunity Keeping on deve