中小型企业战略管理研究创新-（本科）毕业论文.docVIP

东 北 农 业 大 学成 栋 学 院 毕 业 论 文 ：：：： 2013年月 The Study of small and medium-sized enterprise strategic management innovation problems Abstract In recent years, the competition among enterprises has become more and more fierce with the speeding up of economic globalization, and Chinas enterprises is relatively backward than the Multi-National Corporation in technology level and management idea. The gap of strength is very wide between Chinas enterprises and the Multi-National Corporation In the process of competing. So the research and making use of it to our small and medium-sized enterprise strategic management innovation problems is very important. Only make a scientific and reasonable innovation on the enterprise strategic management planning, to achieve sustainable development. Small and medium enterprises should formulate the planning of enterprise strategic management and reasonable according to market conditions and their own characteristics. In the fierce market competition for survival and development form the core competitiveness of enterprises. In todays world, enterprises of our country must build strategic management model of remain invincible. But going daily, must build a new type of strategic management. The requirements of corporate governance have become more and more real-time. Only a reasonable standard of management in the fierce competition in the market tide ploughed through the waves. In this paper, starting from the basic theory of strategic management and innovation of Chinese enterprises, Explores the strategic management of Small and medium-sized enterprises innovation as well as to ask questions and innovative measures. Key words: strategic management; medium-sized and small enterprises; innovation 目 录 摘 要 I Abstract II 1 前 言 1 1.1 本文研究的目的与意义 1 1.2 国内外研究文献综述 1 1.2.1 国内研究文献综述 1 1.2.2 国外研究文献综述 2 1.3 本文研究的主要内容 3 2 战略管理和创