当代大学生消费心理分析 心理学毕业论文.docVIP

当代大学生消费心理分析 摘要：当代大学生是一个比较特殊的消费群体,具有比较特殊的消费心理。本文分析了当代大学生消费心理特点,以及影响大学生消费的因素：个性、家庭、文化、社会环境，并在此基础上提出了培养当代大学生健康消费心理的措施大学生树立正确的消费理念和健康的消费意识培养大学生的理财理念，培养其正确运用金钱的能力Abstract：College students are a bit of special consumer groups who have a relatively unique consumption psychology. The article analyses the characteristic of consumption psychology of college students: the diversity of consumer content, the differences in consumption, the precedence of consumption and the factors affecting the consumption of college students to include personality,family,culture,social environment.On this basis, the mea