从广告翻译角度分析中西文化差异讲解.docVIP

从中西文化差异角度论广告翻译策略 A Study on Advertising Translation from the Perspective of Sinowestern Cultural Differences Abstract 中文摘要 Chapter One Introduction Chapter Two The Embodiments of Sino-western Cultural Differences in Advertising Translation 2.1 Differences in Core Cultural Values 2.2 Differences in Consumption Conception 2.3 Differences in Thinking Mode 2.4 Differences in Etiquette and Custom Culture Chapter Three Impacts of Sino-western Cultural Differences on Advertising Translation 3.1 Literal Translation 3.2 Free Translation 3.3 Supplementary Translation 3.4 Condensed Translation Chapter