毕业设计(论文)家乐福电器元旦促销计划方案.doc

家乐福超市元旦促销 策 划 书  目录 前言-----------------------------------------------------------------1 二、背景分析 一、市场环境----------------------------------------------------------------------------------------------1 二、竞争状况----------------------------------------------------------------------------------------------2 三、消费者分析-------------------------------------------------------------------------------------------2 四、自身分析----------------------------------------------------------------------------------------------3 三、促销策略----------------------------------------------------------------------3 一、促销主题----------------------------------------------------------------------------------------------3 二、促销目标----------------------------------------------------------------------------------------------3 三、促销对象、区域、时间------------------------------------------------------------------------------4 四、促销实施---------------------------------------------------------------------4 一、折价优待----------------------------------------------------------------------------------------------4 二、付费赠送--------------------------------------------------------------------------------------------- 4 三、先到先得 --------------------------------------------------------------------------------------------5 四、抽奖促销----------------------------------------------------------------------------------------------5 五、集点优待----------------------------------------------------------------------------------------------5 六、游戏活动----------------------------------------------------------------------------------------------6 广告配合--------------------------------------------------------------------------------------------6 促销预算-----------------------------------------------------------------------------------------------------------------6 效果评估-----------------------------------------------------------------------------------------------------------------8 附