论企业战略资源的整合 工商管理毕业论文.docVIP

论企业战略资源的整合 摘要 随着市场需求的变化，原来的战略理论不能满足现代企业的战略需求，于是出现了资源学派的资源整合战略管理理论。企业的战略资源可从不同的角度进行划分，本文从有形资源和无形资源两个方面对资源进行划分，并进一步列出了具体的7种资源类型。 本文利用上海锦江集团和兴盛集团的案例说明什么是资源整合；通过康佳的案例分析我国家电市场上营销资源的整合；以思科兼并的成功案例说明人力资源整合；以博视达和雅仕维的合作证明企业在发展的过程中不仅要利用内部资源，也要利用外部资源整合，以便实现双赢。 关键字：企业，战略资源，整合。 Integration of Resources Strategic In Enterprise Abstract As the variety of market, the old enterprise tactics management theory can not satisfy the demand of the modern enterprises, therefore, a new theory is proposed by the resources school which is the Integration of Resources Strategic Management Theory. In terms of the enterprise tactics, there are different allocations of resources from different perspectives. This thesis divided the resources into two categories, namely tangible and intangible resources. Meanwhile, it also listed out 7 concrete items of resources categories. We take case of the Shanghai Jinjiang Corporation and Xingsheng Corporation for example to propose what the integrated corporation strategy resources is. To analyse the present situation of our white goods market, we take the case of Konca to analyse the market resource integration. The case of the human resource integration in Sike after the merging is a successful one. The case will supply some experience for some state-owned enterprises to learn how to integrate the human resource after the merging. To develop, corporation is not only use the interior resources but also use the exterior resources. Posterscope and Asiaray are for instances. Key words: Enterprise, Resources Strategic, merging. 目录 前言………………………………………………………………………………………1 一、企业战略资源概述…………………………………………………………………2 （一）企业战略资源理论产生的历史………………………………………………2 （二）企业战略资源的内容…………………………………………………………3 （三）企业战略资源的特点…………………………………………………………4 二、企业战略资源整合概述……………………………………………………………5 （一）企业战略资源整合的概念…………………………………