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Mountain View Golf Club 山景高尔夫俱乐部 Background 背景 The Mountain View Golf Club was founded in 1998 by the owners of a large real estate development company. Their purpose was to prove a “high end” attraction (amenity) for those who purchased the very expensive single-family real estate parcels in the development. Social membership in the club was included in the purchase price of the land. The Mountain View Golf Club was and still is an important part of the company’s marketing campaign: “Change Your Life at Mountain View: What All Golfers Aspire To.” 山景高尔夫俱乐部在1998年由一家大型房地产开发公司成立。他们的目的是以高端吸引