关于我国旅游业电子商务现状及对策分析详解.docx

 PAGE \* MERGEFORMAT 5 单位 工商管理1201 学号 江西农业大学南昌商学院本科毕业论文 （工商管理专业） 关于我国旅游业电子商务现状及对策分析 姓 名 刘 纯 专 业 工 商 管 理 指导老师 熊 奇 英 江西农业大学南昌商学院 二〇一五年十一月  江西农业大学南昌商学院 摘要  PAGE \* MERGEFORMAT II 摘 要 旅游业是被认为最适合电子商务模式的领域之一。旅游业开展电子商务不仅可以降低成本、产生新的利润增长点,而且可以增强企业的竞争力,本文从我国旅游业电子商务的现状分析入手,探讨发展旅游业电子商务的对策。 旅游电子商务就是以网络为主体,以旅游信息库、电子化商业银行为基础,利用最先进的电子手段运作旅游业及其分销系统的商务体系。虽然在中国,旅游电子商务还不完善,而且在实施的过程中也出现了许多问题,但旅游电子商务是不可逆转的趋势,它必将取代传统的旅游经营方式。 【关键词】 旅游业；电子商务；信息库；电子化商业银行 江西农业大学南昌商学院 Abstract Abstract With the development of Internet technology, e-commerce and Internet marketing have emerged. The catering industry as a traditional industry has also begun to combine with the newly emerged internet, and it is having a deep impact on the traditional catering market with its fast, clear and comprehensive consumer experience. Compared to the traditional catering marketing, the internet marketing boasts unique advantages. Due to the late start of Internet marketing of Chinas catering industry, the technology is being used by only a few restaurants at present. Besides, the related technologies, modes and systems are still on their embryonic stage, and the related research in this field has not yet come to take shape a very complete theoretical framework. In view of this, a study of the Internet marketing strategy fitting Chinas catering industry is of great significance. So it is important to make an in-depth study of the Internet marketing modes and strategies of the catering industry at home and abroad and combine the related theory of Internet marketing with the characteristics of the catering industry marketing. Based on the related Internet marketing theory, this paper trys to discuss the Internet marketing strategy for the catering industry in china with the traditional marketing theory, and propose detailed strategies