1.1 Mission,Values Objectives.pptVIP

1-# OUTCOME 1.1  Identify the mission , values and key objectives of an organization and assess the influence of stakeholders . 界定企业的使命、价值观、总目标，并评论其对利益相关者的影响 OUTCOME 1 . 1  Identify the significance of mission , values and key objectives of an organization . 界定一个企业的使命、价值观、总目标的定义和重要性 Identify the theory of stakeholders and assess the influence of stakeholders . 陈述利益相关者理论，并评论企业制定使命、价值观、总目标对利益相关者的影响 Identify a range of objectives appropriate to Walmart according to its mission and objectives and the current conditions of Walmart. 界定Walmart的使命、价值观、总目标分别是什么，并评论Walmart 制定使命、价值观、总目标对利益相关者的影响 Business Environment Unit 1 Corporate Mission and Objective Categories of Organization Definition An organization is an arrangement of people, pursuing common goals, achieving results and standards of performance. Legal form Sole traders Partnership Companies or corporations Categories of Organization Size Small businesses Medium-sized businesses Large businesses Economic Activity Level of activity The primary sector The secondary sector The tertiary sector Economic Activity Definitions GDP De-industrialization Trade surplus Trade deficit Sunrise industries Sunset industries CORPORATE MISSION Mintzberg defines a mission as follow : A mission describe an organization’s basic function in society , in terms of the products and services it produces for its customers . 使命描述的是一个企业在社会上产品的生产和为顾客的服务中体现的基本功能 mission statements should outline the specific role that the organization plans to fulfill within society over the long-term and therefore limits the scope of its operations by implicitly excluding areas outside its stated mission. CORPORATE MISSION The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth , friendliness , individual pride , and Company Spirit . CORPORATE MISSION PepsiCo’s overall mission is to increase the value of our shareholders’ investment. We do this thro