宝洁战理模型实用课件.pptVIP

宝洁战略管理模型 Choice Cascade to Define the Choices选择级别以确定选择 Choice Cascade to Define the Choices选择级别以确定选择 Re-cap on lecture 1 Where will we play? Total Shareholder Return calculations by Global Business Unit 全球范围内的股东总回报率的计算 How will we win? Commercial Strategy 我们要如何赢？商业战略 Focus on core brands Consumer Is Boss Win with winning customers Competitive retail margins strong Tailor Investments By Customer Be Strong With Global Customers Get the value equation right Know the competitors What capabilities must be in place? 能力的定位（需要什么样的能力定位） Global matrix structure: Global Business Units (GBUs) and Ma