04戴维 战略管理：理论与案例——获取竞争优势的方法 第14版 英文 第4章 内部分析.ppt

Distribution Distribution includes warehousing, distribution channels, distribution coverage, retail site locations, sales territories, inventory levels and location, transportation carriers, wholesaling, and retailing especially important when a firm is striving to implement a market development or forward integration strategy 4-* Copyright ?2013 Pearson Education, Inc. publishing as Prentice Hall Marketing Research Marketing research the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services can uncover critical strengths and w