基于大众传播的奢侈品微博营销策略研究以例外新浪微博为例要点分析.doc

基于的策略研究【Abstract】Since the reform and opening up,development of Chinese economy is sustained and healthy and more and residents built more social wealth . The demand of consumption of the masses of the people is no longer a simple pursuit of food and clothing, but tend to be more high quality consumer.This will create a huge crowd of luxury consumption in china. On the other hand, the faster development of Internet technology, micro-blog registered users in a few short years show blowout development. Many enterprises seize the opportunity, and use micro-blog for marketing . Luxury has its inhe