(修改完)万有公司企业文化建设的研究要点详解.doc

摘要  关键词：私营企业 企业文化 企业文化建设 Abstract The private enterprise of economy as an important part of the national economy, the development of its healthy and happy for making an important contribution, in order to adapt to the trend of economic globalization, private companies must pay attention to the construction of enterprise culture. Enterprise culture cohesion in the hearts of the people, the tree image, is the soul of an enterprise and business magic weapon. If the private enterprise early entrepreneurial depends on is industrious, courage and opportunities, then later growth must depend upon the groups morale and cohesion, rely on the construction of enterprise culture. In enterprise management, enterprise culture more and more attention to cultural competition success is considered the fundamental guarantee of enterprise long-term success, aiming at the development of private enterprise status and existing problems of the proposed a series of measures and countermeasures to solve the existing problems and promote the development of private enterprise and after-service. Keywords: private enterprise enterprise culture enterprise culture construction 目录 摘 要 ………………………………………………………………… Abstract………………………………………………………………第一章 引言…………………………………………………………1 1.1研究背景……………………………………………………1 1.2研究目的及意义……………………………………………1 1.3研究方法……………………………………………………2 1.3.1资料收集法……………………………………………2 1.3.2调查法…………………………………………………2 1.3.3理论分析法……………………………………………2 第二章 企业文化的建设理论综述…………………………………4 2.1企业文化的内涵……………………………………………4 2.2企业文化的结构……………………………………………4 2.2.1企业文化的物质层……………………………………4 2.2.2企业文化的行为层……………………………………4 2.2.3企业文化的制度层……………………………………5 2.2.4企业文化的精神层……………………………………5 2.3企业文化建设的主体………………………………………6 2.3.1劳动文化建设的主体…………………………………6 2.3.2生产文化建设的主体…………………………………6 2.3.3经营文化建设的主体…………………………………6 2.4企业文化建设的作用………………………………………6 2.5企业文化建设的功能………………………………………8 2.5.1导向功能………………………………………………8 2.5.2激励功能………………………………………………8 2.5.3凝聚功能………………………………………………8 2.5.4约束功能………