传统家居企业的网络营销策略研究—本科论文.docVIP

毕业设计（论文） 题目：传统家居企业的网络营销策略研究 ——以广州盛家家居为例  传统家居企业的网络营销策略研究 ——以广州盛家家居为例 摘要 随着经济的发展，互联网技术的不断成熟，网络营销的重要性已经不容忽视。无论是新兴行业，还是传统行业，做好网络营销已经是企业获得更大利润的重要途径之一，传统行业的网络营销策略更应该得到重视。国外发达国家无论是在网络营销策略理论的研究，还是在网络营销实践应用上，都给我国留下了学习和借鉴的经验。 本文采用文献研究、归纳总结和对比分析，首先对国内外网络营销策略研究进行简单介绍，通过理论的分析和理解，加深对网络营销策略的理论依据。再通过对广州盛家家居的分析与研究，通过文献研究法、归纳法和分析对比法得出公司的网络营销策略存在的不足之处。最后，针对广州盛家家居网络营销策略存在的问题，对广州盛家家居现有存在的不足之处和问题提出改进意见，总结不足，从而对其他传统家居行业提出借鉴意见。 关键词：传统行业；家居家具；网络营销策略  NETWORK MARKETING STRATEGY TRODITIONAL HOME BUSINESSES--SHANTOU SENKA AS AN EXAMPLE ABSTRACT With economic development, the importance of Internet technology continues to mature, network marketing has been ignored. Whether it is an emerging industry, or traditional industries, do network marketing has been one important way to achieve greater profits, the traditional industry of network marketing strategy should be taken seriously. Developed countries both in theoretical research network marketing strategy, or in the practical application of network marketing, gave our learning and experience left a draw. In this paper, literature research, summarized and comparative analysis, Strategy First a brief introduction of network marketing at home and abroad, through the analysis and understanding of theories, deepen the theoretical basis of network marketing strategies. Then through the family home for Shantou Sheng analysis and research, through literature research, induction and analysis and comparison method to get at the companys online marketing strategies exist deficiencies. Finally, Shantou Sheng family home Internet marketing strategy problems Sheng family home for Shantou inadequacies and problems existing suggestions for improvement exists, inadequate summary, which made reference to the views of other traditional home industries. Key words: Traditional industries; household furniture; internet marketing strategy 目录 1 绪论 1 1.1 本文研究的目的和意义 1 1.2 国内外研究现状及研究目标 2 1.3 课题研究内容及方法 3 2 网络营销相关理论概述 5 2.1 网络营销的起源和发展 5 2.2 网络营销的内涵定义 6 2.3