汽车4S店的发展与现状 毕业论文.doc

汽车4S店的发展与现状 内容摘要 在激烈的市场竞争中目前的4S店要想适应未来汽车市场的消费形态,必须要将现有的资源得到最大限度的整合,探索信的经营模式。未来的经营模式可能：1、将4S店作为点，而将点通过网络连接成面；2、延长产业链，将原来的较短的产品链向上下两端延伸，不断拓展业务。 本文研究的目的是通过对国内汽车4S店经营中出现问题的实证分析，探讨能够提高效益、效率、降低风险和具有竞争力的新经营模式。 研究过程：本文通过与中西方经营模式的比较，并且对国内汽车4S店的发展与状况，有点和缺点的仔细分析，根据汽车市场消费形态和竞争要求，最终设计出汽车4S店的新营销模式。 研究结果：新模式是将4S店整合，以4S店为航母，以二级的2S店作为辅助建立销售网络，再以计算机软件为联系的平台和工具，使信息、物流、资金流达到快捷和最优。形成以增值服务、售后服务、金融拓展服务为利润增长点的营销形式。并对此种模式给予定量的分析，完善系统决策的理论框架，有效降低4S店发展、投资风险，提高实施过程中的管理、控制的技术水平，使企业在未来能够更好的发展。 通过讨论，不仅确立汽车4S店的心经营模式，更提供相应解决方案，使该模式有可能在不远的未来能够得以实施。 关键字：经营模式 竞争 赢利模式 汽车 Abstract Cars are becoming major city consumer products with the rapid economicdevelopment. Howerverin the fierce market competition 4S stores must maximizethe existing resources of the integration explore new business model in order to adaptto future consumption patterns . Possible future business model: 1.4S stores not aslonely point but as points in a net by networks. 2.Continue to expand their business byextending the industrial chain. The object of this paper is study a new business model that can raise the efficiencyreduce the risk and raise the competition by empirical problems analysis. The newpattern is the company of all 4S shops conformity in the same place and take it as theflagship takes the auxiliary establishment sale network by the second-level 2S shoptake the computer software as the relation platform and the tool enables the informationthe physical distribution the fund class to achieve quickly and most superior. Formstake the value-added service the post-sale service the financial development service asthe profit point of growth marketing form. Causes the entire sale and the service fromeach one isolated spot turns surface even becomes the pattern which theomni-directional user-friendly three-dimensional sells and serves. And gives the quotato this kind of pattern the analysis the perfect system decision-makings theory and theframe reduce the 4S shop development the investment risk effectively enhances in theimpleme