顺丰速运嘿客店发展战略研究-毕业设计(论文).doc

毕 业 论 文 2015 届 顺丰速运嘿客店发展战略研究 学 号 1004347 院 系 经济与管理学院 专 业 工商管理 指导教师 完成日期 2015年月 顺丰速运嘿客店发展战略研究演绎这三个领域的第一和来014年5月18日，全国518家顺丰嘿客店开业。从未来的发展和规划来内在 SF EXPRESS HEY INN DEVELOPMENT STRATEGY RESEARCH ABSTRACT Crossover in the field of Internet almost every day, especially in the electricity business, finance, logistics, these three areas particularly evident, and these three areas in the future there will be a change for the higher possibility of cross-fertilization. Originally the express industry is the first SF EXPRESS, because of it and electronic business have a close relationship, so choose to community entity shop, online booking and rapid delivery of community O2O pattern to the layout. On May 18, 2014, 518 SF EXPRESS hey inn opened throughout the country. From the perspective of the development and planning of the future, SF EXPRESS will also continue to expand across the country hey inn location, to complete the last one kilometer of the combination of customer and market. Hey inn has four service system, it is the logistics, the second is the virtual sales, three is a convenient service, financial service is four. O2O is the development trend of future business, especially with the rapid development of domestic electricity increasingly mature, the advantages of convenience stores in the local community life service is increasingly outstanding, become each big commercial companies break into strategic. Although journey may face many barriers to try, but convenience store O2O potential prospects and let everyone not underestimated. KEY WORDS SF EXPRESS hey inn;community convenience store o2o mode online tooffline mode; development strategy 目 录 1．导论 IV 1．1．选题背景及意义 IV 1．2．研究的思路与方法 IV 1．3．研究内容和框架结构 IV 1．4．论文的主要贡献 6 2．理论综述 6 2．1．战略管理的概念、作用及任务 6 2．2．战略管理理论的演进及发展趋势 6 2．3．总结 8 3分析对象简介 3．顺丰嘿客店外部环境分析 8 3．1．宏观环境分析 8 3．2．顾客分析 9 3．3．行业分析 10 3．4．竞争分析 10 3．5．机会与威胁 11 4．顺丰嘿客店内部条件分析 12 4．1．顺丰嘿客店基本情况简介 12 4．2．公司资