网络团购参团动机研究-大学生毕业设计（论文）.docVIP

重庆大学本科学生毕业设计（论文） 网络团购参团动机研究 学 生：高玉奇 学 号指导教师：廖成林 专 业：物流管理 重庆大学经济与工商管理学院 二O一二年六月 Graduation Design(Thesis) of Chongqing University Dseign of Buying Online Offered motivation research Undergraduate: Gao Yu Qi Supervisor: Prof. Liao Cheng Lin Major: Logistics management College of Economics and Business Administration of Chongqing University June 2012  摘要网络团购出现的背景及其现状网络团购的分析网络团购的动机动机形成原因网络团购案例关键词 Abstract In recent years the e-commerce industry s most dazzling than network group purchase. Since the first domestic Groupon mode group purchase site sold-out on-line since, various types of group purchase sites such as the ceaseless emerge in large numbers like bamboo shoots after a spring rain. In a few months time, the domestic group purchase the number of sites reached thousands of, the industry known as1000regiments. However, in the network when the group purchase upsurge to warm up ceaselessly, some group purchase site behind the black curtain also gradually exposed, network group purchase problems are constantly emerging. On China s network group purchase development present situation and the pattern based on the study of the networks motivation, group purchase of problem analysis, The online-buying group is emerging in Internet market, and the online-buying group belonging can prompt to maintaining consumerbehavior. This paper expounds the connotation of the online-buying group and offered motivation, analyzes the influence of the online-buying group offered motivation,discusses the network the cultivation of the online-buying group offered motivation, By analyzing the background and current situation of the network buy appears to understand the network to buy now the status quo, the network buy the amount of profit model, operational processes, as well as problems. Reference large amounts of data, research networks buy mode characteristics, the development trend of network buy, and buy mode comparison. Survey research methods, psychological moti