新媒体环境下电视新闻的生存与发展 毕业论文.docVIP

新媒体环境下电视新闻的生存与发展 ——从新媒体冲击角度看央视新闻频道改革 中文摘要：随着时代的发展和科学技术的进步，世界风云变幻，媒体环境也在我们不知不觉中变化着，新媒体悄然走进了我们的生活。传播逐渐数字化、网络化，主要以互联网、手机为代表的新媒体正在改变着媒体格局。并给传统的传媒格局带来了极大地冲击，电视传媒面临着网络电视、数字电视、手机电视等新视频媒介的挑战。新媒体的出现是社会发展的必然趋势，计算机技术和网络通讯技术的不断发展，全面推动了新媒体的兴起，并以迅雷不及掩耳之势来到人们身边，对人们的生活方式和信息获取渠道以及日常的交流沟通等都产生了重要的影响。新媒体的出现，使得传统的电视媒体面临严峻挑战，因此，作为媒介霸主的电视新闻该如何在新媒体迅猛崛起的环境下更好的利用新的传播媒介，并充分发挥自身优势，以争取在变化莫测的媒介风云中该如何生存与发展下去，这是一项在当下必须认真研究的问题本文对这些问题进行了研究与分析。以央视新闻频道为例通过它的改版我们可以粗略研究出电视新闻在新媒体时代的应对策略和发展蓝图。 关键词：电视新闻；新媒体；传统媒体；央视新闻频道；改革；发展策略 How To Strengthen The Nuclear Competition Of The Local Party Newspapers Abstract: As a main stream in mass media, local Party newspapers are very instructive and authoritative in communicating the instructions of the Party and the government, and those of the higher Party committee and the government ,especially in showing what the local Party committee are doing in implementing the important policies of the Party Central Committee, the higher Party committee and the government. Therefore, local Party newspapers are frequently becoming the focus of attention.However, after our country adopted socialist market economy, great changes, which exerted huge influence on local news report, have taken place in our country’s newspaper structure. The once simple-formed Party newspapers have been diversified.Such newspapers as evening news, city news, life news, and specialized news have doubled and redoubled. Meanwhile, information and messages from cellphones and computers transmit information in greater amounts,and foreign media also want to share the market in our country. The change and the increase provide more alternatives to the reading public who now have more free access to various newspapers . As a result, local Party newspapers , the only information source in the past, are being challenged. Thus, how to make local Party newspapers more competitive is a problem demanding prompt solution. Due to the problem, focusing on the following five aspects: the content of the newspaper, the