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- # - Dissemination Strategy for Making Economic Census Widely Available in Korea Seong Ho, Han Statistics Research Institute Korea National Statistical Office Ⅰ. Toward More User-oriented Statistics To figure out the strategies which enable Economic Census more widely available To focus on the Dissemination Plans as a kind of Marketing strategy II. Goals of Economic Census Presented goals are mainly related to “What Economic Census gives” - Reform of the existing Statistical System - To construct the Business Register(Frame) - To provide regional or small area Statistics It is very important to figure out who users of Economic Census are and how it used concretly - Categorization of Users - Information about Usages and Users III. Users of Economic Census Difficulty of Identifying Economic Census Users - Users are spread very widely - Users rarely represent their statistical Needs clearly - Not easy to know how Users use Economic Census (Simple CitationMaking Basic Tablesfor Analysis) “Statistical capacity building in the field of user oriented dissemination is all about identifying user needs, designing products which best serve these needs, anticipating future demand and utilizing all means of data publication and presentation as effectively as possible, and always in close contact with the user community” ·Guenter Kopsch(2002), German FSO IV. Basic Direction for Successful Dissemination ★ Recognizing the User/Better Explanation/Better Accessibilities For users, comprehensive and as detailed as possible in statistical terms Accurate, reliable, consistent and comparable in space and time Up-to-date and timely and punctual manner Independence of deciding the content and timing of statistical releases Pre-announced schedule Presented in a clear and understandable form Available on an impartial and objective basis Statistical confidentiality All users must be treated equally Provided free of charge Statistics Portugal Relevance to policy issues
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